Creative in Focus by Getty Images

Creative in Focus

By Getty Images

  • Release Date: 2016-01-01
  • Genre: Photography
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Is authenticity dead? Is technology making us less human or more so? What imagery will resonate most in 2016? As consumers place more and more value on meaningful consumption, for ‘purchasing with purpose’ how should brands visualise their own ‘brand purpose’? Download our 'Creative in Focus' interactive and discover the answers to these and other questions.
We and our contributors are passionate about making powerful imagery to help people engage their audiences and our latest annual forecast predicts exciting, contrasting and even contradictory visual trends influencing brand communications, advertising, and design in the coming year.