Apple Inc. has continued its trend for excellence with the release of its latest smartphone. The iPhone SE (Special Edition), along with the iOS 9.3 software were launched to the public by Tim cook via a company press conference on March 21, 2016. The new iPhone SE (Special Edition) is scheduled for pre-release purchase on March 24 and will go on sale by the 31st of March 2016. This new device has been dubbed the smallest in the current iPhone line; skillfully created through a combination of the design from the iPhone 5s and the internal makeup from the iPhone 6s. This collaboration has resulted in what many have purported to be a capable, sleek and efficient. Other reviews have lauded Apple Inc. for the creation of the complete device in such a small (4-inch) package. The new iPhone SE has been outfitted with a number of main stream Apple features but also boasts new upgrades guaranteed to be enjoyed by customers.