The Road to Strategic Business Development by Wm (Bill) Black

The Road to Strategic Business Development

By Wm (Bill) Black

  • Release Date: 2012-11-30
  • Genre: Marketing & Sales
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Description

A book about the introduction of strategic business development principles into traditional transactional selling organizations. The book discusses the differences between strategic and transactional practices and the change management challenges that may be encountered in the process.

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